Unless you work in one of the office buildings near 61⁄2 Avenue—the mid-block passageway that runs from West 51st Street to West 57th—you’re unlikely to stumble upon the obscure pedestrian corridor.

Designed by a renowned decorator, using high quality materials; for investment and primary use this project is second to none.

World-renowned French lighting artist Thierry Dreyfus has been selected to illuminate a new public space at West 52nd Street’s unique 6 1/2 Avenue passageway. Dreyfus has already completed work on a sparkling light installation at the 135 West 52nd Street condominium tower and will now continue to leave his brilliant mark on the building’s adjacent pedestrian “galleria”. The massive contemporary art installation will include dramatic copper sculptures lit up by LEDs.

In Midtown Manhattan, a developer is making a pointed effort to stand out by placing a permanent 40-story LED light installation on the building’s facade, while others have taken to hiring art consultants just as they would architects and construction companies.

With spring in full bloom and New York at its lowest residential real estate inventory in 14 years the New York Post profiles a selection of new condo projects including 135 West 52nd Street. The CetraRuddy designed condos feature a prominent Thierry Dreyfus lighting installation on the building.

Luxury Projects across Manhattan will shine brighter this year thanks to a series of innovative new light installations. The largest is flashy LED piece from French lightening designer Thierry Dreyfus, which will be placed on the length of 135 W. 52nd Street this spring.

New York’s skyline is changing faster than ever with developers racing to build up Manhattan’s Midtown residential market specifically between 53rd and 60th Streets. 135 West 52nd Street sits at the heart of this development boom. It features loft-style living with onsite pool and a golf simulator.

The Chetrit Group and Clipper Equity’s 47-story building at 135 West 52nd Street is slated to become 109 one- to four-bedroom luxury condominium units. The building was formerly the 289-room Flatotel property.

Both New York and Miami are in the midst of another luxury real estate boom. So naturally, condo developers are pulling out all the stops to attract deep-pocketed buyers – including commissioning original works of art.

Douglas Elliman has officially launched sales for a new Chetrit Group and Clipper Equities building at 135 West 52nd Street. The prices on the 109 units in the building – a CetraRuddy
designed, 47-story glass tower – range from $1.5M for one-bedrooms to $15 million and up for penthouses.

With a new crop of condo developments rising in Manhattan comes a equally lavish set of sales galleries. Buildings like 135 West 52nd Street sport posh galleries where buyers can look over floor plans and walk through a few model rooms to get a sense of materials and finishes.

135 West 52nd Street – a former hotel – is getting an extreme makeover with more than 12,000 square feet of amenities and a prominent and permanent lighting installation for the façade. Sales will launch Spring 2015.

Just two weeks ago first renderings were revealed of the new interior of Chetrit Group's residential conversion of 135 West 52nd Street. Building off of that reveal momentum, eight of its 109-apartments have come to market, with current offerings ranging from $1.52 million to $8.5 million.

No longer the Flatotel, 135 West 52nd Street is remaking itself as the "affordable luxury" home-base of Midtown. 135 East 52nd Street has a head-start on the Midtown market, and its 40-percent sold status proves it.

If your family is looking for a building that embodies New York City’s contagious energy, look no further than 135 West 52nd Street. Located in the heart of Midtown just blocks from the MoMA, Central Park, and Times Square, this extravagant 47-story building is the perfect place to raise inquisitive kids.

Just two weeks ago first renderings were revealed of the new interior of Chetrit Group's residential conversion of the former failed hotel at 135 West 52nd Street. Building off of that reveal momentum, eight of its 109-apartments have come to market, with current offerings ranging from $1.52 million to $8.5 million. There's also word that the building's largest penthouses will ask just a hair more than $15 million when they come to market. On-the-market pads range from one- to four-bedrooms, with the average price-per-square-foot falling in the low $2,000's.

Both New York and Miami seem to be in the midst of another luxury real estate boom. So naturally, condo developers are pulling out all the stops to attract deep-pocketed buyers – including commissioning original works of art.

A Times article about condo developers employing artists to make their projects stand out reveals not only a full rendering of 135 West 52nd Street, where lighting designer Thierry Dreyfus will be installing a 423-foot tower of light, but a GIF that shows the building transition back and forth between its lighted and unlighted states.